Delmar Mortgage

About the client

In your community. In your corner. In an industry known for low satisfaction, shifting markets, and tough demands, Delmar stands out by always prioritizing the homebuyer. They focus on what’s best for their clients, ensuring they navigate their home buying journey with trust and support.

INDUSTRY

Finance

WHAT WAS DONE

Branding
Identity
Website Design

The Rebrand

before & after

before

after

Before

After

Before

After

Rebrand overview

The brand needed an update to remain strong and competitive in the current market. We focused on modernization while keeping the core intact, allowing Delmar to speak to a greater audience attracting new customers to fit the quality and commitment they put into making home ownership dreams become reality.

Website & Video Concepting

Led the complete redesign of the website, closely collaborating with the development firm to align with Delmar’s brand identity. Assisted in directing and the conceptualization of video content, brainstorming and storyboarding to ensure each piece effectively communicated Delmar’s commitment to client satisfaction and homeownership dreams.

Visit website

Recruiting

With the brand refresh, Delmar was able to attract top talent, and a lot more of it. Having the Delmar branding was a huge selling point for the recruiting team. This has allowed us to attract skilled professionals dedicated to our commitment to client satisfaction and homeownership dreams. Their expertise has strengthened our team, improving our ability to enhance the home buying experience for our clients.

Conclusion

Supporting the loan officers and their partners with all of their documents, printouts, materials, etc. allowed them to confidently attract and win new business. Since the brand refresh Delmar has thrived, bringing it’s best years in history and with the new brand guide, they can continue that growth for years to come.